Georgina discusses the viral "Introducing Carrot" video and how you can learn to make your own product video as effective as possible.
Forget crystal balls, mind-reading and second guessing your users. Georgina walks you through the subtleties of surveying your user base.
How do you know how your users are using your content? Georgina walks you through some of the hippest click tracking apps and heatmappers.
What if your content was broken, but you didn't know? Georgina looks at content research methods and how you can make your content work better.
Whether about finding work, starting up a blog, or marketing themselves — new web writers aren't short of questions. Georgina Laidlaw has answers.
Georgina Laidlaw outlines how you can plan and create product support pages that actually help your users and enhance your product.